SURFACE
TENSION
DIGITAL DRIP
A COFFEE SHOP BY DAY, A DIMENSIONAL PORTAL BY NIGHT. SURFACE TENSION IS NOT AN EVENT; IT IS A GLITCH IN THE CITY'S ROUTINE. WITH DIGITAL DRIP, I FUSED HIGH-FIDELITY AUDIO WITH IMMERSIVE PROJECTION MAPPING TO TURN SEXTANT COFFEE ROASTERS INTO A SENSORY RAVE. INSPIRED BY THE STROBE-SLASHED AESTHETICS OF THE UNDERGROUND ELECTRONIC SCENE, WE CREATED AN ENVIRONMENT OF 'DIMENSIONAL TRANSFORMATION.' IT'S A COFFEE RAVE THAT INVITES YOU TO COME FOR THE MOCKTAILS AND ART SHOW AND STAY FOR THE DISSONANCE, PROVING THAT THE MOST COMPELLING VENUES ARE THE ONES YOU WALK PAST EVERY DAY.
COORDINATION
FUND, DESIGN, AND EXECUTE ENTIRE EXPERIENTIAL EVENT INDEPENDENTLY. COORDINATE COMPLEX PROJECTION MAPPING TECHNOLOGY. PRODUCE MARKETING STRATEGY AND DIGITAL ACTIVATION. MANAGE ALL VENDORS, CREW, BUDGET, AND EXECUTION ON LIMITED INDEPENDENT BUDGET.
EXECUTION
DIRECTED CREATIVE VISION INCLUDING PROJECTION MAPPING DESIGN, VENUE EXPERIENCE FLOW, AND DIGITAL/PHYSICAL INTEGRATION. PRODUCED MARKETING STRATEGY AND CONTENT. DESIGNED ENCRYPTED WEBSITE SYSTEM FOR TICKET UNLOCK WITH SPECIAL EARLY-BIRD REWARDS. LED AND MANAGED ALL CREW AND VENDORS.
OUTCOME
EVENT SOLD OUT 70 PAID TICKETS. REACHED 8,000+ ACROSS DIGITAL PLATFORMS. EXPERIENCE LIKE DOUBLE-PROJECTION AND SPACE TRANSFORMATION BECAME REFERENCE POINT FOR IMMERSIVE RETAIL ACTIVATIONS.
GLITCH IN THE MATRIX
A COFFEE RAVE THAT INVITES YOU TO COME FOR THE MOCKTAILS AND ART SHOW AND STAY FOR THE DISSONANCE.