SALES
Transforming a corporate milestone into a human celebration. Technology means nothing if it doesn't lift the community.
TECHNOLOGY MEANS NOTHING IF IT DOESN'T LIFT THE COMMUNITY. TRANSFORMING THE SALESFORCE ECOSYSTEM INTO A CELEBRATION OF EDUCATION AND EQUITY REQUIRED A DESIGN LANGUAGE THAT WAS BOTH MASSIVE AND INTIMATE. I PRODUCED A FESTIVAL OF EQUITY, ANNOUNCING $18.2 MILLION IN GRANTS NOT WITH A PRESS RELEASE, BUT WITH AN ACTIVATION. SIGNAGE, FLOW, AND 'OHANA' CULTURE TRANSFORMED A CORPORATE MILESTONE INTO A HUMAN CELEBRATION.
WITH A FESTIVAL OF STEM AND VR, ENGAGING 130 VOLUNTEERS TO BUILD TEACHER KITS. FROM CUSTOM 'MY DOMAIN' LOGIN EXPERIENCES TO THE 'CELEBRATION' CONFETTI THAT MARKS A WIN, WE TURNED A CORPORATE GIANT INTO A VEHICLE FOR LOCAL CHANGE.
COORDINATION
COORDINATE HIGH-STAKES EVENT WITH DIVERSE STAKEHOLDER GROUPS. THREE-WEEK TIMELINE TO DESIGN AND EXECUTE COMPLEX LOGISTICS WITH MULTIPLE STAKEHOLDER APPROVAL REQUIREMENTS.
EXECUTION
COLLABORATED WITH CREATIVE DIRECTOR ON SIGNAGE DESIGN, PHYSICAL LAYOUT, AND VISUAL MESSAGING. LED ON-SITE COORDINATION AND EXECUTION TO MANAGE DIVERSE ATTENDEE GROUPS, LOGISTICS, AND PROGRAM FLOW. ENSURED SETUP MATCHED DESIGN SPECIFICATIONS AND MANAGED ATTENDEE EXPERIENCE FLOW.
OUTCOME
GRANT ANNOUNCEMENT GENERATED PRESS COVERAGE AND MEDIA ATTENTION. EVENT BECAME MODEL FOR SALESFORCE'S EDUCATION COMMITMENT AND COMMUNITY ENGAGEMENT.
STEM Festival
Interactive learning experiences engaging students with technology and innovation
VR Experiences
Immersive virtual reality activations showcasing the future of education
Volunteer Corps
130 dedicated volunteers building teacher kits and supporting the community
A Festival of Equity
Turning corporate milestones into human celebrations. From custom login experiences to celebration confetti—technology in service of community.